Freshest of the Fresh

I hope you are prepared for a photo heavy post, because my most anticipated collection, Joe Fresh, walked the runway last night. I eagerly awaited the livestream, and it was worth the (hour) wait. I always am most excited about this collection because everything is in my modest price range and thus is completely affordable.

The show opened with looks featuring the brand's signature colour (which incidentally hasn't appeared anywhere in the line before with the exception of the logo) of orange and I LOVED IT. The coat and dress especially. So crazily bright but so awesome at the same time. I cannot cannot wait for them to be available in store.

There was no doubting the 70's vibe within a http://www.fashionmagazine.com/blogs/fashion/at-the-shows/2011/03/30/tfw-diary-chloe-comme-parris/ of the pieces of the collection, and I felt myself reminded somewhat of Donna and Jackie of That 70's Show when I saw these kooky but fun sweaters stroll down the runway (also note those fabulous wide leg trousers!).

I am a sucker for knits at any time, but these cozy chic dresses delighted me thoroughly. Any Canadian gal who suffers through a lengthy winter will tell you that staying stylish AND warm is no easy feat. I love the idea of pairing these dresses with thick ribbed tights and boots next fall. Also, did you notice those gold brogues? I did. Love them too.

I think it is probably safe to say that I literally gasped when I saw each incarnation of this shiny, metallic fringed faux leather skirt stroll down the runway (aside - is it just me or has Tara Gill walked almost every show so far? Seriously love that this top Canadian gal is making time for LG Fashion Week). I want one in every colour!

Along with the aforementioned orange, there certainly was a lot of colour interspersed through the neutral pieces. Fall's key colour, cobalt, made an appearance, along with emeralds and yellows. I loved the combo of matching the skirt and coat, and I shamelessly say it is my hope to recreated these exact runway looks if possible come fall. So classy, bright, and pretty!

I could barely cull this collection down to my favourite items, and if you are in any doubt at all, I pretty much loved it all. The best part, all you American ladies who are looking on, adiring the fabulousness of Joe Fresh, the first Joe Fresh location will be opening this year in NYC, on 5th avenue to be specific. Soon you too will be able to get your hands on the brand most Canadian gals have been swearing by for the past few years. You're welcome.

All photos from the Joe Fresh FB page, collages by me.